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Arthika - Where nature Nurtures
Year
2025
Role in project
branding
Client
Arthika
ABOUT THE PROJECT
Branding & Packaging for Arthika – Where Nature Nurtures
Client Overview: Arthika, a brand built on the essence of nature and wellness, approached Astitva Tech to bring its vision to life through brand identity and product packaging. With a tagline “Where Nature Nurtures,” the brand needed a look that reflects purity, elegance, and trust in natural skincare.
Our Approach
We began by deeply understanding the brand’s philosophy—connecting nature with self-care. Our team crafted a minimal yet meaningful logo that embodies natural elements and modern aesthetics.
For the product line, we designed sleek, eco-conscious bottle packaging that aligns with the brand’s earthy vibe. The color palette, typography, and layout were carefully selected to communicate a sense of calm, care, and authenticity.
Conclusion
A cohesive and visually compelling brand identity that positions Arthika as a premium nature-based cosmetic label. The logo and packaging are now setting the tone for the brand’s entire visual communication and market presence.